Sturgis tried something a bit new and different in 2017, providing Wednesday evening events and entertainment downtown for residents and visitors. The “Music on Main” series ran for 8 weeks, both before and after the annual Motorcycle Rally.
Featuring mountain bike races, bouncy castles, live music, kid-friendly activities, food trucks, and more, the event proved that downtown Sturgis can be packed every week, not just during the first week of August.
The Motorcycle Rally seems to be getting longer every year, and the new Music on Main series provides additional incentive to rally-goers to Visit Sturgis in the weeks before or after the official Rally week.

Registration for the 5’th Annual Tatanka point-to-point mountain bike race is now open! This trail event, hosted by Black Hills Trails and put on as part of the Sturgis Bicycles, Art, and Music (BAM) Festival, features 3 different distances making it appropriate for most abilities. The longest, Epic distance race sees riders shuttled to Mount Rushmore for an early morning start and more than 80 miles of the best single-track trail the Black Hills area has to offer. The shorter distances, one starting in Piedmont and including a 30+ miles of single-track, and the shortest option at 20 miles round things out.